Design a website for shorter sales cycles
Most websites underexplain the product. Buyers don’t get the clarity they need, so sales teams spend time qualifying leads instead of closing them.
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Let your website do more of the selling
Your product is solid. Your leads are interested. But your site still makes them reach out to get clarity. That slows everything down.
I design websites especially in construction-tech that:
Explain what you do without friction, Build trust with the right people, Shorten the time from visit to call
Make sure your lead gets it before the first call
The biggest cause of long sales cycles? A confusing or vague website.If your visitors don’t understand what you do or why it matters they hesitate, ask basic questions, or drop off entirely.
By clearly explaining your product’s value upfront, your website acts like a first sales rep: it qualifies leads, reduces confusion, and speeds up decision-making.
Designing for clarity means designing for conversion
When your product is technical, clarity is your biggest advantage.
The right design makes your offer easier to understand and faster to say “yes” to.
That’s how I help construction SaaS companies turn passive visitors into active leads.
How Tenna can redesign their solutions page to get $1m extra revenue in 2026
I redesigned part of Tenna’s website to help them unlock an extra $1M in projected revenue for 2026.
After spotting a weak point in their buyer journey, I reworked the page to make it clearer, faster, and easier to act on. The new design explains the product better, builds trust early, and reduces the mental effort it takes for potential buyers to book a demo. In B2B SaaS, even a small improvement in conversion speed can have a big impact.
And this one’s set to shorten Tenna’s sales cycle by around 5%.
Get the figma file here
How Curbcut’s new sales narrative unlocked a $30k win overnight
I redesigned Curbcut’s offer-of-services deck, turning dense internal documents into a modular, sales-ready system.
The new narrative clarified their value, tightened their pitch, and cut proposal creation from hours to minutes. On its very first use, the deck helped them close a $30k deal and became the team’s new default for every opportunity going forward.
How Pilon Group became the envy of Ottawa Real Estate
Pilon Group became the envy of Ottawa real estate by refusing to play by the rules. We built them a rebellious brand that challenged the quiet conformity of their market and redefined what a RE/MAX partner could look like. As complaints rolled in from competitors clinging to “the code,” Pilon stood taller owning their difference and dominating attention.
From billboards to business cards, postcards to presentations, we painted Ottawa red literally! Establishing a visual language that made Pilon impossible to ignore. The result: a brand that you couldn't ignore.
Proven track record of design leadership.
Selected works
Projects coming soon
