User Research & Testing
Using research, testing, and user feedback to inform design decisions and reduce assumptions.
UX/UI Designer focused on intuitive products and clear interfaces
Experiences that are easier to understand and aligned with business goals.
My work connects UX research, information architecture, UI design, prototyping, and cross-functional collaboration. I focus on turning user needs and product requirements into clear, practical experiences that teams can build and improve over time.
UX and product design that helps users move with confidence.
I bring together research, interaction design, visual systems, and implementation awareness to create interfaces that are useful, scalable, and easy to navigate.
UX/UI & Product Design
Designing flows, wireframes, prototypes, and high-fidelity interfaces for web and product experiences.
Design Systems
Creating reusable components, style guides, and interface patterns that support consistency across teams.
UX/UI portfolio
Selected product and interface work
Jiu Jitsu World League User Web App
Building the Jiu Jitsu Hub of America
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360 House Remodeling
Remodeling website | From $20k bathrooms → $150k kitchen remodels
We helped this remodeling contractor jump from lower value bathroom remodels to 6-figure kitchen design-build projects.
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360 House Remodeling was attracting mostly smaller bathroom projects but wanted to transition into higher-value kitchen remodels.The website was restructured to better guide homeowners, clarify positioning, and attract more qualified inquiries. Resulting in a noticeable shift toward larger projects.
Project summary
Close360 House Remodeling
360 House Remodeling was attracting mostly smaller bathroom projects but wanted to transition into higher-value kitchen remodels.The website was restructured to better guide homeowners, clarify positioning, and attract more qualified inquiries. Resulting in a noticeable shift toward larger projects.
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Canadian Housing Observatory
Designing Clarity for a Nation’s Housing Future
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The Canadian Housing Observatory (CHO) set out to make vital housing data accessible to the public through a powerful, user-friendly digital tool.
Project summary
CloseCanadian Housing Observatory
The Canadian Housing Observatory (CHO) set out to make vital housing data accessible to the public through a powerful, user-friendly digital tool.
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Zukunft.Gruenden
Empowering Startups and SMEs: A Comprehensive and Scalable Website for Growth and Innovation
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Zukunft.Gründen stands at the forefront of startup incubation, financing, consulting, and SME growth, with a dedicated innovation lab that fuels entrepreneurial success.
Project summary
CloseZukunft.Gruenden
Zukunft.Gründen stands at the forefront of startup incubation, financing, consulting, and SME growth, with a dedicated innovation lab that fuels entrepreneurial success.
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Vibrant Wealth
Crafting Exclusive Financial Success
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Featuring a visually rich design with intuitive navigation, the site communicates the brand’s expertise and exclusivity from the first glance. Thoughtful content and subtle interactive elements guide visitors through Vibrant Wealth’s unique offerings, while strategically placed calls to action encourage qualified leads to take the next step.
Project summary
CloseVibrant Wealth
Featuring a visually rich design with intuitive navigation, the site communicates the brand’s expertise and exclusivity from the first glance. Thoughtful content and subtle interactive elements guide visitors through Vibrant Wealth’s unique offerings, while strategically placed calls to action encourage qualified leads to take the next step.
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Hestia
Pioneering the Future of Heating
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Located in Labrador, Canada, Hestia is at the forefront of an innovative intersection between commercial and industrial heating solutions and blockchain mining. The ambitious project aimed to establish a long-lasting brand that positions Hestia as a leader and pioneer in this unique industry
Project summary
CloseHestia
Located in Labrador, Canada, Hestia is at the forefront of an innovative intersection between commercial and industrial heating solutions and blockchain mining. The ambitious project aimed to establish a long-lasting brand that positions Hestia as a leader and pioneer in this unique industry
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I care about clear product thinking, useful interfaces, and design decisions that help users and teams move forward.
Relevant history
Experience
Product Design Lead & Art Director
Jiu Jitsu World League
Led product design and brand experience for a high-traffic digital platform. Focused on usability, trust, interface clarity, and decision-making across complex user journeys.
Web Designer, Product Designer & Webflow Expert
Jiu Jitsu World League
Designed and built user-centered platforms with an emphasis on flows, interface clarity, responsive behavior, and reducing friction across key product interactions.
Web Strategist and Designer
360 House Remodeling
Led website strategy, UX structure, interface design, and build. Focused on helping users understand scope, process, and fit before starting a conversation.
Creative Director, Web and Branding
La Resistance Agency
Led web and digital design projects where user clarity, business requirements, and stakeholder alignment shaped the final experience.
Lead Web Designer & Brand Strategist
La Resistance Agency
Oversaw end-to-end website projects from discovery to delivery, translating user needs, content requirements, and business goals into clear digital experiences.
Web & Brand Designer
La Resistance Agency
Created visual systems and digital design foundations that improved clarity, consistency, and usability across multiple touchpoints.
Branding and Graphic Designer
Dtail Studio
Worked on brand and interface-adjacent systems where consistency, hierarchy, and clear communication were essential across multiple user-facing materials.
Senior Graphic Designer
Blacknosaur
Led high-visibility design projects, mentored junior designers, and strengthened systems thinking around clarity, hierarchy, and scalable visual decisions.
Junior Graphic Designer
Blacknosaur
Built a foundation in visual design, layout, hierarchy, and communicating design decisions clearly on real client projects.
Graphic Designer
Play Business School
Designed identities and visual materials for educational programs, focusing on making information clear, accessible, and easy to understand.
Graphic Designer
Humana Plus Asesores
Supported branding and design needs across marketing materials while building early experience translating requirements into clear visual output.
I appreciate you taking a look at my work and experience.
Send me a message and we can get to know each other.
Send me a message and we can get to know each other.
Contact info
info@sebastianfermin.com
Dribbble portfolio
Download my CV